Allan Dib on The 1-Page Marketing Plan for Small IT Businesses
December 11th 2024 I SEASON 2 I EPISODE 20
In this Episode, we’re focusing on a small but ambitious IT company trying to crack the code to better marketing and get more clients.
And I am extremely excited for today’s episode. Because I have with me the very amazing Allan Dib, the author of the international bestselling book The One Page Marketing Plan.
In this one, we are following the story of InnovateTech Solutions—an IT business based in Dubai that’s brimming with potential, but struggling to get more clients and business.
So, no matter where you are, if you are a small IT business and getting new clients is your struggle.. TUNE IN!
Show notes
In this episode, we dive deep into the world of marketing for small IT businesses with the brilliant Allan Dib, author of the international bestseller The One Page Marketing Plan.
We are uncovering practical strategies to overcome marketing challenges and attract more clients while following the story of InnovateTech Solutions, a small but ambitious IT company.
Key Highlights
The Reality of Marketing for IT Businesses: Why marketing often feels scary and overwhelming for small IT companies—and what’s behind the fear.
Reactive Marketing Pitfalls: How waiting until leads dry up creates a feast-and-famine cycle, and why a consistent system is critical.
Money Mindset and Marketing Success: The surprising role your money mindset plays in creating and implementing effective marketing strategies.
Common Marketing Mistakes: From focusing on features instead of benefits to not investing enough in marketing, learn what’s holding your business back.
How to Define Your Ideal Client: Avoid the laundry-list approach by crafting messaging that resonates with a specific audience.
Actionable Steps to Revamp Marketing: Allan shares three transformative strategies any IT business can implement immediately to attract clients and grow.
Fun Segment: Jargon Jungle - IT Edition
We lighten things up with a hilarious take on overused marketing buzzwords like "Growth Hacking," "Low-Hanging Fruit," and "Customer Journey." Spoiler: No actual trees or treasure maps are involved!
Closing Thoughts:
Marketing is a blend of the engineer’s logic and the artist’s creativity. To truly scale your tech business, you’ll need to embrace both.
Don’t Miss This Episode!
Whether you’re struggling to get new clients or revamping your marketing strategy, this episode with Allan Dib will give you the clarity, tools, and inspiration to take your IT business to new heights.
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ABOUT ALLAN DIB
Allan Dib is an Australian serial entrepreneur, business coach, public speaker, and #1 bestselling author of The 1-Page Marketing Plan and Lean Marketing. He has built, grown, and successfully exited multiple businesses in various industries, including IT and telecommunications. One of his ventures earned a spot on Business Review Weekly's Fast 100 list just four years after its inception.
BUY Allan's Books
1-Page Marketing Plan
Lean Marketing
CONNECT WITH ALLAN DIB
WEBSITE I https://leanmarketing.com/
LINKEDIN: https://www.linkedin.com/in/allandib/
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CONNECT WITH HINA
WEBSITE I https://authorhina.com
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Theme Music Credit
Happy Days In Summer by MusicLFiles
Link: https://filmmusic.io/song/8020-happy-days-in-summer
License: https://filmmusic.io/standard-license
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